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Up and Coming Travel Trends of 2025
Overtourism, AI advancement, and economic uncertainty have shifted 2025 travel trends toward relaxation and authenticity. Travelers now seek to unwind, rejuvenate, and connect with nature and local communities, leaving behind the rush of packed itineraries for a more mindful and relaxing experience.
In this Pacific Prime article, let’s take a look at some of the up and coming travel trends of 2025, from emerging alternative attractions to a nighttime adventure of ‘noctourism.’ However, no matter where you go, don’t forget to make sure you are sufficiently insured while you are away.
Travel Trends of 2025
2024 has been a stressful year, from economic uncertainty to the AI revolution. We’re also seeing push-back on overtourism in major tourist cities globally, prompting travelers to shift their focus from ticking off multiple attractions in one go to embracing a slower, more fulfilling, and more authentic journey.
We can see this reflected in the emerging travel trends of 2025, from the urge to step out of the beaten track and seek the authentic local experience to a hotel getaway, where vacationers can spend days winding down in a hotel and leave all the chaos of the modern world behind.
Some travelers are looking to shun the hubbub of the day altogether and are seeking to reconnect with the nightly wonder of the natural world in the emerging ‘noctourism.’
2025 is poised to be a year of relaxation, rejuvenation, and authenticity. Find out more about the emerging travel trends of 2025 in the sections below!
Off the Beaten Track
With overtourism impacting local community fabric and environment across several major tourist cities, travellers in 2025 are looking to steer away from major destinations and geared towards off-the-beaten-track alternatives for a more authentic and relaxing experience.
Destinations that were once considered a detour or a second-thought alternative are capturing travellers’ attention, from the Turkish Riviera, with its charm lasting beyond summer, to Fukuoka, which is sometimes outshined by the likes of Tokyo and Osaka.
Noctourism
Noctourism is an emerging trend of travelling for all the night owls who are looking for the unmatched nightly magic of our world. From starbathing to aurora hunting and after-hour safaris, these after-dark activities can offer a unique experience otherwise not available in the daylight.
Destinations that are gaining traction as a noctourism getaway include the city of Tromso, Norway where travellers flock to see the sight of northern lights or Joshua Tree National Park in California with its unpolluted dark sky.
Wellness Getaway
Apart from being a chance to adventure beyond the proximity of our day-to-day life, many travellers are embracing travel as a chance to rejuvenate their health and cultivate well-being, making wellness and well-being getaway another trend that is gathering momentum in 2025.
Many hotels are introducing cutting-edge and high-tech therapy to their traditional wellness package, Layan Life by Anantara in Phuket, Thailand with its three to ten-day wellness program adopting both state-of-the-art technology and traditional Thai therapies.
The Return of Train Travel
As travellers are looking for an opportunity to slow down and emerge themselves in their trip, luxury train travel is seeing its glorious return.
In 2024, Belmond relaunched its opulent Eastern and Oriental Express in Malaysia, and the Britannic Explorer, the first luxury sleeper train in the UK, is set to begin its journey in July 2025.
Hotel Holiday
Worn down by the modern hassle, many travellers no longer view hotels simply as a place to stay, but a destination in itself, and many hotels are rising to this expectation, bringing the authentic local touch of culture and history to the guests themselves.
Think, Marriott International’s Edition Lake Como which is set to open its door in 2025 in a 19th-century Italian mansion or the Reverb Hamburg located in the historic St. Pauli Bunker.
A Touch of Luxury
Together with the rise of alternative destinations and hotel holidays, travellers are looking to treat themselves to a touch of luxury especially in minor destinations where they can immerse in the calm and relaxing atmosphere.
Some names that have emerged are such as the Ritz-Carlton, Fukuoka, which can be an amazing alternative to the buzzing Tokyo and Osaka or the Sira, a Luxury Collection Resort & Spa, Lombok for someone who is searching for an alternative to the ever-popular Bali.
Make Sure Your Trip Starts on the Right Foot
Whether you’re looking for complete relaxation in a quiet beach resort or aurora hunting, you want to make sure you leave no room for mishaps to strike, be it delayed departure, lost luggage, or medical emergencies. A good travel insurance plan can cover you for those.
With over 20 years of experience in the insurance industry, Pacific Prime can leverage its network with global insurers to make sure you get the right insurance plans that suit your needs and budgets.
Whether it’s an additional travel benefit or extra medical coverage you’re looking for, our insurance experts are ready to help you in all steps of your insurance experience.
Contact us now for free quotes and plan comparison!
Coming to Pacific Prime, she is ready to utilize her experience for the new pursuit. With a strong passion for storytelling and writing, she hopes her words could help bring people closer to the best international health insurance plan that works for them. After all, as a writer, there is no greater honor than when one’s words can add clarity to the world of the readers.
Apart from writing, she is an avid planespotter. On the weekends, you can expect to find her loitering around the airport, gawking at all the aircrafts taking off and landing. When the weather does not permit planespotting, you can find her huddling on her cozy couch, watching ballet and figure skating as well.
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